Introduction
Depending on your integration method, some Athena XAI functionalities may already be available through an existing extension, plugin or application, or through the Headless JavaScript (JS) frontend integration. In most cases, particularly with the Headless JS integration, the majority of Athena XAI features are automatically supported in the frontend experience.
However, eCommerce analytics events are typically not captured automatically and must be sent to Athena explicitly. These events let Athena Analytics process behavioral data and display metrics accurately.
Athena uses cookies and web local storage to store analytical data for sources and channels. Make sure cookie acceptance is properly implemented on your website before you collect analytical data from user behavior.
In this section
- Request parameters: optional headers and body parameters for all analytics APIs.
- Product Click Analytics API: record product clicks.
- Cart Analytics API: record add-to-cart actions.
- Order Analytics API: record placed orders.
- Source and Channel parameters: the possible values.