Virtual sales agent for eCommerce

AI Assistant

A virtual sales agent that knows your products and your brand, answers follow-up questions, compares products and adds to cart.

Book a demo

See how it works

Catalogue and brand content ready

Shopper: I’m looking for a fragrance as a gift for my sister, under €90.
Athena Assistant: Happy to help. Does she usually prefer fresh, citrus scents or warm, woody ones?
Shopper: Fresh and citrus.
Athena Assistant: Here are three citrus fragrances under €90. Bergamot Day is the most affordable at €64, and Neroli Bloom is the only eau de parfum.
- Eau de toilette · 50 ml
  Bergamot Day
  €64Match
- Eau de toilette · 100 ml
  Yuzu Fresh
  €72Match
- Eau de parfum · 50 ml
  Neroli Bloom
  €86Match
Shopper: Which one lasts longest?
Athena Assistant: Neroli Bloom. It’s the only eau de parfum, which usually lasts longer. Here it is next to Yuzu Fresh.
Product comparison
Neroli Bloom Yuzu Fresh
Type Eau de parfum Eau de toilette
Size 50 ml 100 ml
Price €86 €72
Shopper: Add Neroli Bloom to my cart.
Athena Assistant: Done. Neroli Bloom is in your cart.
Added to cart
Shopper: Save Yuzu Fresh for later.
Athena Assistant: Saved. Yuzu Fresh is on your wishlist.
Added to wishlist

Product comparison
	Neroli Bloom	Yuzu Fresh
Type	Eau de parfum	Eau de toilette
Size	50 ml	100 ml
Price	€86	€72

Illustrative scenario with a sample fragrance catalogue, not live results.

Trusted by retail teams

How it works

From a question to a full cart.

A conversation that can do something about what the shopper asks for.

Knows your store

It knows your catalogue and your brand content.

Keeps the conversation

It understands questions in conversation and keeps the context for follow-ups.

Finds and compares

It finds, compares and explains products.

Acts in the store

It adds to cart and wishlist, and takes shoppers where they need to go.

Capabilities

A sales agent in every conversation.

Conversational search that can answer, compare and act.

Product knowledge

It knows everything about your products and can pull them up in the conversation.

Brand and store knowledge

Shipping, returns, your brand story: it answers from the information you provide.

Compare products

Side-by-side answers when a shopper can’t decide.

Cart and wishlist

It adds products to the cart and the wishlist when asked.

Store navigation

It takes shoppers to the right category or page.

Follow-up questions

Shoppers can keep asking. It remembers what the conversation is about.

In conversation

One assistant, many conversations

The same assistant helps a shopper choose, answers questions about your store, and shows the way.

Compare two products

Shopper: What’s the difference between Bergamot Day and Neroli Bloom?

AI Assistant: Bergamot Day is an eau de toilette at €64. Neroli Bloom is an eau de parfum at €86. Both are 50 ml citrus fragrances.

A store policy

Shopper: Can I return it if she doesn’t like it?

AI Assistant: Yes. This sample store accepts returns within 14 days. Here’s the returns page if you’d like the details.

Find a category

Shopper: Where are your trail running shoes?

AI Assistant: They’re under Running, then Trail. Taking you there now.

Shopper: Thanks. Anything in red?

Illustrative conversations with a sample store, not live results.

Integrations

Works with your platform.

Install the free app, extension or plugin for Shopify, Adobe Commerce (Magento 2) or WordPress and WooCommerce, or connect any other stack through the Open API, product feeds or the headless and mobile libraries.

App

Shopify

The free Athena XAI Search app brings AI search, autocomplete, Voice Search and Visual Search to your store. No coding.

Shopify integration →

Extension

Adobe Commerce (Magento 2)

The free Athena Search extension syncs your products, categories and attributes, on Adobe Commerce and Magento Open Source.

Adobe Commerce integration →

Plugin

WordPress and WooCommerce

The free Athena Search plugin indexes your store and your blog, set up in WordPress Admin with no coding.

WordPress integration →

Open API

Any other stack

The Open API, product feeds, a headless JavaScript library and native iOS and Android libraries.

API documentation →

See all integrations

One platform, more ways to find products.

AI Search for eCommerce

Omnispect Search

Hybrid search: keyword, textual semantic and visual semantic search work together, and Athena’s own relevance system decides which products rank first.

Explore →

Image-to-image search for eCommerce