AI commerce platform
Turn product discovery into revenue.
AI-powered search and shopping assistance for enterprise eCommerce.
Help shoppers find the right products, compare options, and buy with confidence, while giving commerce teams control over the experience.
- Search
- Visual
- Voice
- Assistant
- Category Running shoes
- Attribute Lightweight
- Price Under $150
Swift Mesh Racer
$119Match
Tempo Knit Runner
$129Match
Cloudline Daily Trainer
$139Match
Athena Assistant
Every match is lightweight and under $150. The Swift Mesh Racer is the lightest at 199 g and costs $119.
Shopper’s photo
- CategoryCoats
- ColourBeige
- DetailBelted
Sand Belted Trench
€179Match
Belted Wool Wrap Coat
€195Match
Oat Belted Car Coat
€159Match
I’m looking for lightweight running shoes from MyBrand
- CategoryRunning shoes
- AttributeLightweight
- BrandMyBrand
Swift Mesh Racer
$119Match
Tempo Knit Runner
$129Match
Cloudline Daily Trainer
$139Match
- Shopper: I need shoes for my first 10K run. What should I get?
- Athena Assistant: Happy to help. Will you train mostly on roads, and what’s your budget?
- Shopper: Roads, and under $140.
-
Athena Assistant:
Both suit road training and stay under $140. The Tempo Knit Runner is the lighter pick at 228 g.
Tempo Knit Runner
$129Match
Cloudline Daily Trainer
$139Match
Trusted by retail teams
See Athena in action
Search that understands. Assistance that guides.
Watch a shopper find a coat in their own words, then see the assistant narrow a gift down to three fragrances.
AI Search
Understands meaning, not just keywords. Connects shoppers with relevant products through hybrid search and rich catalogue attributes.
Explore Omnispect SearchAI Shopping Assistant
Helps shoppers explore options, compare products, and find what fits their needs through grounded conversation.
Explore AI Assistant
Hybrid search
- Category Coats
- Colour Beige
- Detail Belted
- Price Under €200
Sand Belted Trench
€179Match
Belted Wool Wrap Coat
€195Match
Oat Belted Car Coat
€159Match
- Keyword
- “Belted coat” matched product names and the Coats category.
- Semantic
- “Beige” also found sand and oat shades tagged beige in the catalogue.
- Filter
- Every result is under the €200 budget.
Guided conversation
- Shopper: I’m looking for a fragrance as a gift for my sister, under €90.
- Athena Assistant: Happy to help. Does she usually prefer fresh, citrus scents or warm, woody ones?
- Shopper: Fresh and citrus.
-
Athena Assistant:
Here are three citrus fragrances under €90. Bergamot Day is the most affordable at €64, and Neroli Bloom is the only eau de parfum.
Bergamot Day
€64Match
Yuzu Fresh
€72Match
Neroli Bloom
€86Match
Why Athena
Athena’s own search technology, built for eCommerce.
Hybrid search
Keyword, textual semantic and visual semantic search work together, and Athena’s own relevance system decides which products rank first.
Not a black box
Many AI tools give you results you can’t see into or adjust. Athena has been around since 2019, before the AI wave, and your team can always change what ranks first.
Built for speed
Omnispect, Visual and Voice Search run on Athena’s own models, not on general-purpose language models. eCommerce search has to answer in milliseconds, and Athena is optimised for that speed.
One connected platform
From the first search to the report, in one platform.
Shoppers find and choose products. Your team decides what leads the results and sees what search brings in.
01 · Discover
Understand what shoppers mean
Omnispect combines keyword precision with textual and visual semantic search, so queries find the right products however they are phrased.
- Hybrid search
- Visual search
- Autocomplete
- Synonyms
02 · Guide
Guide decisions with grounded answers
Conversational assistance helps shoppers compare options using your catalogue data.
- Shopping assistant
- Product comparison
03 · Merchandise
Decide what leads the results
Pin, boost and exclude products, add synonyms, excluded words and keyword redirects, and put banners on results pages.
- Pin and boost
- Keyword redirects
- Banners
04 · Measure
See what search brings in
Reports show the search funnel, the value of products added to the cart from search, and the searches that return poor results.
- Search funnel
- Poor results
- Search reports
AI Data Generator
Product content from the data you already have.
Import an Excel file of raw product data and get consistent attributes, on-brand names and descriptions, and translations, following your rules.
Before: raw row from a supplier file
title trench coat dbl brst M
material CTN100%
colour SND-01
After: generated by the AI Data Generator
material 100% Cotton
en_name Double-breasted cotton trench coat in sand
rs_name Dvoredni pamučni kaput boje peska
Integrations
Built to work with your commerce stack.
Install the free app, extension or plugin for Shopify, Adobe Commerce (Magento 2) or WordPress and WooCommerce, or connect any other stack through the Open API, product feeds or the headless and mobile libraries.
App
Shopify
The free Athena XAI Search app brings AI search, autocomplete, Voice Search and Visual Search to your store. No coding.
Shopify integration →
Extension
Adobe Commerce (Magento 2)
The free Athena Search extension syncs your products, categories and attributes, on Adobe Commerce and Magento Open Source.
Adobe Commerce integration →
Plugin
WordPress and WooCommerce
The free Athena Search plugin indexes your store and your blog, set up in WordPress Admin with no coding.
WordPress integration →
Open API
Any other stack
The Open API, product feeds, a headless JavaScript library and native iOS and Android libraries.
API documentation →
Client voices
What our clients say
Athena is a solution with no compromise.
It is a breakthrough in our tryouts to please our consumers.
Jordan Džaković
Commercial Director · Fashion Company, Serbia
Having led global eCommerce strategy at De’Longhi and now driving digital growth at Replay, I’ve had the opportunity to work with advanced commerce platforms, and Athena XAI truly stands out.
It powers our search, discovery, and merchandising across 27 countries, helping us make smarter decisions and outperform legacy systems.
What sets it apart is the level of control we have. Athena XAI offers a transparent and agile back office that empowers our team. It’s not just a platform – it’s a valuable partner that evolves with us.
Filippo Fusaro
E‑commerce Manager · Fashion Box S.P.A., Italy
Synonyms are something that we use the most to provide the best UX!
Plus, the customer support is flawless.
Kristijan Krstevski
eCommerce Specialist · Würth, North Macedonia
See what Athena can do for your business.
Explore your catalogue, integration needs, and opportunities to improve product discovery with our team.
Developed by Syncit Group, certified to ISO 9001 and ISO/IEC 27001
GDPR-compliant
Hosted on AWS in the EU, running 24/7
Typically live in 2–3 weeks